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HMS Healthcare Monitoring Systems

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Tunstall America, headquarters in New York, has hired Tran Creative to provide branding services for one of their companies. HMS | Healthcare Monitoring Services specializes in personal emergency response systems and home medical equipments. After an extensive process in visual audits, over a hundred logo concepts, brand positioning… the final chosen logo captures 4 alert signals, network, connectivity, data. Together, they form a healthcare cross in the negative space. The symmetrical alignment reinforces stability and experience in healthcare. Red is for alert signals. Blue is for healthcare. The new logo will be applied on all corporate print materials and a new and responsive web site launching soon.

Orban Family Dental

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Orban Family Dental is opening a new office in Coeur d’Alene (by Winco). Research shows that many dental logos often have overdone symbols: toothbrush, tree, leaf, teeth, molar… After visual audits and over 100 logo concepts, the final chosen logo captures 3 smiles (family dentistry) coming together to form letter O for Orban. Lowercase “orban” communicates the down-to-earth, friendly personality. All caps FAMILY DENTAL conveys professionalism combined with state-of-the-art equipments. Dental blue and minty fresh green completes the new logo for Orban Family Dental.

Vertical Earth

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Vertical Earth, one of the most well-known bike shops in Coeur d’Alene, has hired Tran Creative to rebrand the shop. With much respect for the solid reputation of VE, we set out to create a fresh new look that would not only continue to strengthen the name but also provide VE with an iconic logo mark that can be used on race kits, merchandises, apparels, and different applications.

After over 100 different concepts, focus groups and feedbacks from cyclists and customers, the new chosen logo captures letters V, E, Vertical Edge and Layers of the Earth. We injected new color options to add flavors and flexibility to the brand, to extend beyond its core colors of red and black. 

“Couldn’t resist the shameless self-promotion via our new sprinter van… We’ve been working on the re-branding of our shop for quite some time… Awesome job… to make a design even greater than what we imagined! Cheers guys!” – Mike Gaertner, Vertical Earth Owner

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Triathlon Arts

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Triathlon Art is for people who love sport arts, especially triathlon. We create varieties of work based on unique art styles. Landon Ruan, BFA in illustration, painted these swim bike run pieces for Ben, Owner and Creative Director of Tran Creative.

Art by Triathlon Arts. Get your posters at: www.TriathlonArts.com

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American Advertising Awards

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We had a fun time at the 2016 American Advertising Awards. Thank you for all your support and congratulatory messages.

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Mosaic Land Design

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mosaic_land_design_logo_tran_creativeMosaic Land Design (MLD) is a landscape architecture and construction firm in Spokane, WA. They hired Tran Creative to develop a new logo. After research and exploring over 100 logo ideas, the final logo captures letters M, L, D, planning and looking at project from a wide perspective at birds eye view. Fresh blue captures water features. Gold conveys luxury, high-end, quality work. Brown is for soil and land.

VisiPipe

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VisiPipe Logo

VisiPipe has hired Tran Creative to provide branding services including a new logo. VisiPipe works with cities, engineering firms in the Pacific Northwest to provide asset management for pipes and infrastructure using state-of-the-art technology involving sound, camera and recorder under pressurized systems.

After extensive research and about 100 logo concepts, the final chosen logo captures letters V, P, pipe, city grid, floor plan, identify marker. Blue is for experience, water. Orange is for innovation, problem solving and finding solutions.

See the new site: www.visipipe.com

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Northwest Hospital Alliance

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Northwest Hospital Alliance is a group of hospitals united to network, share resources, and provide better care for patients. Currently, the alliance includes 5 hospitals: Kootenai Health, Benewah Community Hospital, Bonner General Health, Boundary Community Hospital and Shoshone Medical Center, with room to add more hospitals in the future.

Tran Creative was hired to develop a branding system including: naming, logo, print collateral and logo standard guide.

After several months of extensive research and hundreds of logo concepts, the final logo was voted and chosen by the 5 CEOs of 5 hospitals. The new Northwest Hospital Alliance logo captures letters “H” and “A” (the short name will be referred to as the Hospital Alliance). The 2 linking hospital crosses convey working together, the bridge and connection between hospitals.

Blue and green capture the Northwest colors. Blue is for healthcare, experience and stability. Green is for healing and recovery. Orange radiates hope, energy, passion and innovation.

The logo was given an ADDY award at 2015 American Ad Fed.

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Coeur d’Alene Dental Center

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Coeur d’Alene Dental Center has been around the longest in the area dating back to the 1960s. They have hired Tran Creative to provide branding services including a NEW logo. During extensive research and visual audits on competitors, we saw many dental logos with tooth, molar, mountain, tree, toothbrush… After over 100 logo concepts, the final chosen logo captures brush, bristles, refreshing & cleansing bubbles and community. These elements come together to form letter “C” for Coeur d’Alene. The chosen color palette reflects dentistry, freshness, cosmetic, beauty, comfort and friendliness.

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The Inspiration

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The New & Responsive Web Site

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See new site: www.cdadentist.com

 

 

Peach Orthodontics

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Peach Orthodontics hired Tran Creative to develop a new logo. After about 100 logo concepts, the final chosen logo captures more than just a peach – letter P, refreshing smile and a swirl of enthusiasm, passion and energy of an orthodontics group who truly cares about patients and loves what they do for over 20 years. Peach orange, refreshing aqua blue and nature green solidify and add flavors to the visual identity system.

The new logo will be applied onto all new marketing and communication materials, signage and a new web site.

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Coeur d'Alene

726 Lakeside Ave.
Coeur d’Alene, Idaho 83814

Spokane

1312 N. Monroe, Suite 135
Spokane, Washington 99201

Los Angeles

501 W. Glenoaks Blvd, Suite 84
Glendale, California 91202

Utah

2701 N. Thanksgiving Way #100
Lehi, Utah 84043

©  Tran Creative

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