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Mall Realty Group hired Tran Creative to provide branding services including a new logo. After research and about 100 logo ideas, the new chosen logo features 2 shapes coming together to form letter “M” for Mall and the shape of a home in the negative space. The 2 shapes facing each other represent the “Combination” of Father & Daughter and “Communication” between Mall Realty Group and client. Overall, we want to create a mark that capture working together to solve problem, fairness, professionalism, clear and precise communication with clients and also define the real estate industry.

Blue and green are colors of the Pacific Northwest. Green is for fresh ideas, new approach. Blue helps solidify credibility, trust and stability.

The new logo is applied on all marketing collateral, stationery, business cards and a new website launching soon.

Pristine Septic provides pumping, inspection, repairs and installation on septic systems. They’re bringing a fresh concept of service to the Pacific Northwest region. Pristine hired Tran Creative to provide branding services: business naming, corporate identity, web site, print collateral.

After much research and nearly 100 logo concepts, the final chosen logo captures the “P”, pipe, arrows that convey circulation of water/liquid, pumping action. Blue and green provide a fresh sense of cleanliness and reflect colors of the Pacific Northwest.

See the new website: PristineSeptic.com

 

Eldore Construction in Priest Lake, Idaho specializes in lake homes, custom decks, additions and renovations. They hired Tran Creative to develop a new visual identity system, including a new logo.

After much research and many logo concepts, in 2 simple shapes, the final chosen logo captures the “E” laying the solid foundation of the house. The yellow arrow points upward onto success. Together, the 2 shapes form a house in the negative space.

Blue conveys experience, stability, safety and the water of Priest Lake. Yellow is for the sunshine on the lake, innovation and beacon of passion for perfection.

 

Established in 1945, Sandpoint Furniture has nearly 100,000 square feet of space and showroom. From carpet, mattress, cabinets, glass, blinds to furniture and clearance center, Sandpoint Furniture is a one stop shop for your home.

Tran Creative was hired to develop a visual identity system for this shopping center. After several months of research and a few hundred logo concepts, the final chosen logo captures the small town feel of Sandpoint, Idaho in the form of a signature “S”. The signature mark conveys the fine craftsmanship, tradition and solid reputation of a great store that has been in business for 70 years. We also frame the logo into a square to showcase the nature aspects of Sandpoint: mountain, lake, waves, blue sky and greenery.

The new logo is applied onto business cards, gift certificate, shopping bags, letterhead, envelope, brochures, store signage, price tags, … and all print collaterals.

Lean Bean Coffee has 2 locations in Coeur d’Alene. There is more than just coffee. For the past decade, Lean Bean has been serving coffee, breakfast, tea, fruit smoothies, and delicious lunch. The company is growing steadily and is looking to expand. Lean Bean hired Tran Creative to create a new visual identity.

Through visual audits and research, we’ve found many existing coffee logos in circular shapes, cups, mugs, and coffee beans. After research, we’ve created over 100 logo variations. The chosen new logo captures the “L” & “b”. It is full of life, movement, and expression. The rising aroma adds flavor and tastiness to the brand.

Orange is for energy & passion. Hot pink is for fun & quirkiness. Blue is for balance & freshness. Brown preserves Lean Bean’s root – coffee.

Visit Lean Bean’s FB page to see what all the excitement is all about: www.facebook.com/Leanbeancoffee

 

TAIGA Land Co. is a group of highly experienced professionals with proficiency in all major areas of real estate investments and development. TAIGA hired Tran Creative to provide branding services including the development of a new logo.

After much research and over 100 logo variations, the final chosen logo consists of 2 shapes organized to form a “T” for TAIGA in the negative space. The logo is also inspired by planning – plat map; looking down at a plan from high above provides a broader perspective. The logo is contain within a square to convey exactness and precision. Round corners communicate friendliness and approachability.

Color Green stands for land. Blue is for experience, trust and stability. Together, the blue and green also capture the Pacific Northwest.

The new logo is applied onto all future marketing collateral and a responsive web site set to launch first quarter of 2015.

Tran Creative was hired to provide branding services for Doug Marks Law, a law group based in Sandpoint, Idaho with nation wide clients.

Research shows that many attorney logos often have the scales, the mallets and/or building columns. After many logo ideas, the final chosen logo captures letters D, M, A. Weaving lines work together to create a balanced symmetry mark, which conveys team work, justice and fairness, without having to show the expected and overdone design elements.

Color gray represents experience. Teal blue makes it corporate, yet, approachable and signifies peace of mind. The new logo is applied on all new marketing collaterals, including a new & responsive web site scheduled to launch early 2015.

OAC | Orthopaedic Associates of Coeur d’Alene hired Tran Creative to provide branding services (Logo, Stationery, Print Collateral, and Web Site). Below is the story of OAC.

THE BACKGROUND:

OAC | Orthopaedic Associates of Coeur d’Alene is a group of surgeons and healthcare professionals who thrive in serving patients by providing advanced & effective orthopaedic treatments. Located in Coeur d’Alene, OAC has been serving its patients since 1975.

Research showed that most orthopaedic logos often conveyed images of bones and joints. We wanted to move away from the obvious and pursue a more creative approach that would showcase OAC’s main objective – providing exceptional care and helping patients get back on track through treatments & recovery.

THE EXECUTION:

After many logo variations and research, a new visual identity was born for OAC. We crafted a representation of “stepping over the hurdle on your way to recovery”. We showed this concept by using a stylization of letters O.A.C. into a simple and clean visual.

Carefully selected colors convey positive feelings of healing and recovery. The green has a strong emotional correspondence with safety and wellness. The blue represents knowledge, because of OAC’s advanced training in sports medicine, joint replacement and arthroscopic surgery. Yellow provides a feeling of hope.

For more information about OAC, please visit: www.cdaortho.com