Orban Family Dental is opening a new office in Coeur d’Alene (by Winco). Research shows that many dental logos often have overdone symbols: toothbrush, tree, leaf, teeth, molar… After visual audits and over 100 logo concepts, the final chosen logo captures 3 smiles (family dentistry) coming together to form letter O for Orban. Lowercase “orban” communicates the down-to-earth, friendly personality. All caps FAMILY DENTAL conveys professionalism combined with state-of-the-art equipments. Dental blue and minty fresh green completes the new logo for Orban Family Dental.