HMS Healthcare Monitoring Systems


Tunstall America, headquarters in New York, has hired Tran Creative to provide branding services for one of their companies. HMS | Healthcare Monitoring Services specializes in personal emergency response systems and home medical equipments. After an extensive process in visual audits, over a hundred logo concepts, brand positioning… the final chosen logo captures 4 alert signals, network, connectivity, data. Together, they form a healthcare cross in the negative space. The symmetrical alignment reinforces stability and experience in healthcare. Red is for alert signals. Blue is for healthcare. The new logo will be applied on all corporate print materials and a new and responsive web site launching soon.

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