Jaeger Orthodontics


Research showed that most dental/orthodontics logos often carried symbols of teeth, toothbrushes, braces, etc. We wanted to break away from the expected and create a visual identity that would capture the personalities of Jaeger Orthodontics.

Jaeger Orthodontics has nearly 3 decades of experience in providing orthodontic treatments. They are well-known in the community, and have served generations of patients. Dr. Jaeger is also well-liked by the staff. Some of the team members have been with him for over 2 decades.

After a series of logo variations, the chosen final logo communicates the many aspects of Jaeger Orthodontics: Letters J for Jaeger, generations of patients, well-liked by staff and community, and has a joyful feel that radiates throughout the Jaeger office.




With the launch of Braces2School, a state of the art mobile orthodontics clinic, Jaeger Orthodontics has hired Tran Creative to design a fresh new logo and web site to reflect both entities.

The new Braces2School logo is an extension of Jaeger Orthodontics logo. The four “J” curl into circles (wheels of the bus). The circles are also stylized into people elements (students, teachers, parents, community). The brown circle remains in the center as a tribute to Jaeger Orthodontics, the root of the brand. The vibrant colors convey: community, friendly & upbeat staff and generations of patients. Together, they roll forward from schools to schools, continuing its history of pioneering service to the community for the past 20+ years as the leader in orthodontics.

Tran Creative will also be implementing the new logo across all communication pieces: stationery, rack card, brochure, signage, a brand new web site, and a state of the art mobile orthodontic office RV.

We’d like to introduce the new site: www.JaegerOrthodontics.com



Pleasant View Surgery Center


Tran Creative was hired to design a new Logo for Pleasant View Surgery Center located in Post Falls, Idaho. Research showed that there were many Pleasant View logos out there. Many of them used leaves, mountains and trees as design elements. We wanted to provide Pleasant View Surgery Center with a unique mark that didn’t blend in with the crowd.

The new logo represents a network of physicians working together. It also conveys nonspecific contour human anatomy. The stylization and colors reflect finesse, intricacy, gentleness and comfort.

The new logo is applied on all communication materials for Pleasant View Surgery Center.

Dave Erickson Media


Tran Creative was tasked with developing a new visual identity and web site for Dave Erickson Media. The new logo we created for Dave was recently published in Logo Lounge 7: International Identities by Leading Designers. You could check out the book next time you’re at Barnes & Noble.

Dave is a man of many talents: Brand Ambassador Athlete, News Anchor, Videographer, Reporter, Triathlete, and much more… Visit Dave’s website: www.daveericksonmedia.com



American Floors and Blinds


Founded in 1962, AFB is the flooring & window-covering supplier with deep expertise and the largest sales support staff in the industry. AFB has 3 locations in Washington.

AFB hired Tran Creative to develop a new & comprehensive web site. After working with the AFB marketing team since last summer, Tran Creative is please to introduce the new site for AFB, equipped with a robust CMS (Content Management System) that allows AFB staff to update site with ease.

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