Tran Creative creates the new brand identity system for Contract Design, formerly known as Contract Design Associates, a leading office furniture and authorized Herman Miller dealer in the Northwest for 40 years with offices in Spokane, Washington and Montana.
The new logo is crafted with: letters C, D, network, link, connection, valued relationship with vendors, collaborators, sub-contractors, clients, team… The logo mark communicates: planning, layers of floor plans, 3D perspective. Lowercase ‘contract’ is friendly and approachable. All Cap ‘DESIGN’ represents professionalism and industry experience. Black gives a nod to history, stability and experience. Red radiates excitement, energy, passion, innovation. The logo mark is also being used as brand pattern.
