Tran Creative creates the new brand identity for Northwest Native Chamber, formerly Oregon Native American Chamber. The organization has been growing across the Northwest. While keeping the core meanings of the original logo (designed by Victor Pascual), we updated and simplified the new logo with design patterns of baskets, represented a larger system of trade and commerce, arrows pointing four directions, a universal symbol that is recognized among many Indigenous people. The Northwest color palette is symbolic of nature, soil, greenery, water, inclusivity, anchored by blue for trust, stability and experience. We maximized the logo mark by implemented its pattern as brand graphics on print assets. We also collaborated with Reinvent Creative to create the design of the new website.
