Pleasant View Surgery Center


Tran Creative was hired to design a new Logo for Pleasant View Surgery Center located in Post Falls, Idaho. Research showed that there were many Pleasant View logos out there. Many of them used leaves, mountains and trees as design elements. We wanted to provide Pleasant View Surgery Center with a unique mark that didn’t blend in with the crowd.

The new logo represents a network of physicians working together. It also conveys nonspecific contour human anatomy. The stylization and colors reflect finesse, intricacy, gentleness and comfort.

The new logo is applied on all communication materials for Pleasant View Surgery Center.

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Create an identity to break the generic mold.


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