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Tran Creative was tasked with developing a new visual identity and web site for Dave Erickson Media. The new logo we created for Dave was recently published in Logo Lounge 7: International Identities by Leading Designers. You could check out the book next time you’re at Barnes & Noble.
Dave is a man of many talents: Brand Ambassador Athlete, News Anchor, Videographer, Reporter, Triathlete, and much more… Visit Dave’s website: www.daveericksonmedia.com
Founded in 1962, AFB is the flooring & window-covering supplier with deep expertise and the largest sales support staff in the industry. AFB has 3 locations in Washington.
AFB hired Tran Creative to develop a new & comprehensive web site. After working with the AFB marketing team since last summer, Tran Creative is please to introduce the new site for AFB, equipped with a robust CMS (Content Management System) that allows AFB staff to update site with ease.
www.American-Drapery.com
Cycle Central is a bike shop in Wenatchee, WA. They hired Tran Creative to develop a new brand identity & web site. After many logo variations, we’d like to introduce the new visual identity for Cycle Central. The new logo consists of 4 shapes forming letter “C” in the negative space. We did not want to incorporate any bike specific elements: handle bar, chain, frame, etc. to provide future flexibility for Cycle Central to carry more products than just bikes. However, we stylized the shapes to have elements of cycling: aerodynamic, speed, and movement. Color Orange represents passion for exceptional customer service, energy and love for the sports. Gray stands for progressiveness and stability.
The new logo is applied on variety of applications: race kits, cycle jerseys, sales tags, apparels, signage, and much more.
See the new website: cycle-central.com
1TRI Coaching hired Tran Creative to provide them with a new logo. We also helped with the naming. 1TRI has many meanings: one on one coaching, one vs. oneself (overcoming self-doubt), becoming #1 (the best you could possible be). Research shows that there are many triathlon related logos with 3 swim bike run figures. We want to give 1TRI a unique look that would make them unique, creative, and stand apart from the norm.
After many logo variations, designers at Tran Creative crafted 3 simple shapes to form #1. The stylization conveys: speed, movement, athlete body in motion, mountain peak of the Coeur d’Alene region, and the challenging yet rewarding road to success.
Kootenai Electric Cooperative (KEC) is the largest electric cooperative in Idaho with 75 employees. KEC has more than 22,000 member accounts and nearly 2,000 miles of electric line in parts of Kootenai, Benewah, Bonner and Spokane counties.
It has been a year since we first came in contact with Kootenai Electric Cooperative. After an interview with KEC staff, Tran Creative was hired as the creative agency to work with KEC. Since then, we have produced Annual Report, Trade Show Display, E-mail Templates, Interior Lobby Design, and Program Logos. The team at KEC is friendly, energetic, innovative, and fun to work with. We thoroughly enjoy this ongoing partnership.
To learn more about Kootenai Electric Cooperative, please go to:
www.kec.com
Charles Regalado, DDS of Spokane Washington has spent more than 20 years researching and developing the best methods for transforming your smile into something beautiful. Through advanced aesthetics and restorative dentistry, Dr. Regalado provides his patients with the smile they have always wanted.
Research shows that most dentistry logos often convey images of the tooth or tooth brush. We wanted to move away from these overused icons and create a more personalized approach that would illustrate Dr. Regalado’s main objective of providing a beautiful, natural smile.
THE EXECUTION
After many logo variations, a new visual identity was born for Charles Regalado, DDS. The chosen logo has a representation of a smile (letter C) and a person lounging in comfort (letter R). Purple conveys the luxurious service patients receive. Refreshing and cleansing Teal is for the way your mouth will feel after a visit with Charles Regalado, DDS.
Annie Warner is a professional triathlete and swim coach with an impressive racing record, including multiple 1st place finishes. Annie tasked Tran Creative with developing a visual identity that would allow her to extend her brand into a wider stage.
After many logo variations, we narrowed down to 3 logos and asked the audience to help Annie select one. The chosen final logo carries initials A & W. The design stylization of letter “A” conveys movement (arm, leg). Letter “W” signifies water, an attribute to Annie’s background in collegiate swimming. Green and Blue represent the Pacific NW colors. Green is also for easy going, and friendly personality. Blue is for freshness and water.
With this fresh new look, Annie Warner is now armed with a solid visual representation to be recognized on an international level as an elite athlete.
Vann Companies is a national, government-contracted Engineering & Contracting firm with headquarters in Minneapolis. They are growing and evolving as a company and hired Tran Creative to provide branding services.
After several months and hundreds of logo variations, the chosen logo was launched in the spring of 2013 along with other print collaterals, new web site, and much more. The new logo is executed with simplicity and boldness. It has 2 shapes converging and forming letter V. The 2 shapes represent the 2 main areas of services in engineering and contracting. The rounded corners signify friendliness and approachability. Blue stands for experience and stability. Green conveys environmental friendliness and fresh ideas.
Henneberg & Kim OBGYN is expanding (no pun intended). We’d like to introduce COEUR OBGYN – a new name that encompasses a growing team of 6, soon to be 7 providers with exceptional nurses and staff. The name “COEUR” was chosen because it means “heart” – a reflection of love and heart that the COEUR team have for this specialty and all of their wonderful patients.
The logo represents a woman embracing her anatomy and a mother holding her child in her womb.
View the web site. www.CoeurOBGYN.com
