Vertical Earth, one of the most well-known bike shops in Coeur d’Alene, has hired Tran Creative to rebrand the shop. With much respect for the solid reputation of VE, we set out to create a fresh new look that would not only continue to strengthen the name but also provide VE with an iconic logo mark that can be used on race kits, merchandises, apparels, and different applications.
After over 100 different concepts, focus groups and feedbacks from cyclists and customers, the new chosen logo captures letters V, E, Vertical Edge and Layers of the Earth. We injected new color options to add flavors and flexibility to the brand, to extend beyond its core colors of red and black.
“Couldn’t resist the shameless self-promotion via our new sprinter van… We’ve been working on the re-branding of our shop for quite some time… Awesome job… to make a design even greater than what we imagined! Cheers guys!” – Mike Gaertner, Vertical Earth Owner