Vertical Earth


Vertical Earth, one of the most well-known bike shops in Coeur d’Alene, has hired Tran Creative to rebrand the shop. With much respect for the solid reputation of VE, we set out to create a fresh new look that would not only continue to strengthen the name but also provide VE with an iconic logo mark that can be used on race kits, merchandises, apparels, and different applications.

After over 100 different concepts, focus groups and feedbacks from cyclists and customers, the new chosen logo captures letters V, E, Vertical Edge and Layers of the Earth. We injected new color options to add flavors and flexibility to the brand, to extend beyond its core colors of red and black. 

“Couldn’t resist the shameless self-promotion via our new sprinter van… We’ve been working on the re-branding of our shop for quite some time… Awesome job… to make a design even greater than what we imagined! Cheers guys!” – Mike Gaertner, Vertical Earth Owner


Triathlon Arts


Triathlon Art is for people who love sport arts, especially triathlon. We create varieties of work based on unique art styles. Landon Ruan, BFA in illustration, painted these swim bike run pieces for Ben, Owner and Creative Director of Tran Creative.

Art by Triathlon Arts. Get your posters at:



American Advertising Awards


We had a fun time at the 2016 American Advertising Awards. Thank you for all your support and congratulatory messages.