A FRESH NEW LOOK With over 60 years devoted to the vision and eye health of patients throughout the Inland Northwest, Empire Eye Physicians is continuing to grow, evolve, and moving forward. They felt that their old visual identity system no longer fully represented their clinic. They have asked Tran Creative to freshen up their
Tran Creative was asked to create a Visual Identity system for Anna Chong. We created a logo using her initials “A” and “C”. A system of patterns was also incorporated to add flavors to the brand.
The Ideas: Using a ruler and a T-square, we created letter “M” for Momentum and “A” for Architecture. The T-square = exactness. The subtle and orange “A” is also an arrow with upward momentum. The logo mark has a subtle reference to roof top of houses/buildings. The typography is clean, strong, and timeless. Gray =
Brian Hadley is a professional triathlete. As a veteran and 7x Ironman, he finished 4th overall at 2011 Ironman Coeur d’Alene and gave 2x Ironman World Champion and fellow competitor from Australia, Craig Alexander, a run for his money. Brian has also won numerous races at different distances. Brian reached out to Tran Creative (creator of
Tran Creative was asked to give Canton a fresh new Brand Identity awhile back. Canton recently asked Tran Creative to design a new menu system for them. The Challenge: How do you design a fresh asian restaurant visual identity without using Buddha, Dragon, or Bamboo? The Ideas: A pair of chopstick crossing into a round
The Challenge: How do you differentiate White Pine Wealth from millions of other existing tree logos? The Ideas: As a wealth management company, White Pine Wealth deals with lots of data, numbers, and analysis. Taking this into consideration, we played with the negative space and stacked 6 triangles from big to small to come up
The ideas: Letters N & V for NuVu. It’s also a shape of a roof. The logo mark inside the rectangle = protection + safety. The word NuVu derives from New View. Fresh color palette = fresh approach to property management.
Tran Creative was asked to design a new Brand Identity for Magic Carpet Services. The company is evolving and growing. They provide a lot more than just carpet sales & cleaning. They also offer remodeling, restoration, and much more. The decision (also a big challenge) was made to keep the name due to the brand
