ATRIUM is a 40,000+ SF Professional Office Building. The interior is designed with tropical lush plants & a river running through. Imagine working in a tropical paradise – all year round, yes, even in the snowy winters of North Idaho.
After research & consultation with the client, we wanted to create a logo mark that would capture the characteristics of the building: Professional, Relaxing, and Fresh. The challenge is to keep the graphic minimal to reflect the professionalism and would be simple to apply onto signage/landmark monument, but at the same time, bring out the tropical nature feel.
The result is the wordmark in a clean type treatment with a wavy shape as the crossbar of the “A”. This minimal design element conveys: plant, water, freshness, all in one.
To learn more about the building or if you’d like to work in tropical paradise all year round, please visit:
http://www.nwcre.org/jsp/
