Priest Lake has such a strong nature presence so we decided to focus more on Priest Lake as a distinctive + attractive destination rather than the typical “SWIM.BIKE.RUN” human figures. Research has shown that the area has ties to the Native American tribe Kalispel so an “aged” look was added to bring in a tribal feel. The rugged & dirt texture also resonate to the mountains & trails surrounding the area. “TRIATHLON” is located in a blue box – water. Since PRIEST LAKE organizers will have multiple events annually, this new identity system will give them the flexibility to add as many events as they would like without having to design each logo for each event. “MARATHON” – green. “MOUNTAIN BIKE” – purple, “CROSS COUNTRY SKI” – gold, and so forth…
Visit the new website: PriestLakeRace.com
