Tran Creative is pleased to present the new Steve Omi brand identity. As a token of our love and appreciation for our local community, we have donated our service for this project.
Steve Omi was a celebrated member of the Coeur d’Alene community, who passed away from cancer in 1994. In honor of Masters swimmer Steve Omi’s life, the Steve Omi Open Water Memorial Swim was established. It’s an annual fund raiser to support High School swimming in Kootenai County.
The final chosen logo incorporates water and Steve Omi’s name. The clean and simple mark uses the S in a way that suggests water and waves, all pulled together in a circular O. The color Blue conveys intelligence and loyalty, which were strong characteristics of Steve. The Blue also represents the beautiful waters of Lake Coeur d’Alene, where the swim takes place annually.
To learn more about this great nonprofit organization, please visit