Established in 1945, Sandpoint Furniture has nearly 100,000 square feet of space and showroom. From carpet, mattress, cabinets, glass, blinds to furniture and clearance center, Sandpoint Furniture is a one stop shop for your home.
Tran Creative was hired to develop a visual identity system for this shopping center. After several months of research and a few hundred logo concepts, the final chosen logo captures the small town feel of Sandpoint, Idaho in the form of a signature “S”. The signature mark conveys the fine craftsmanship, tradition and solid reputation of a great store that has been in business for 70 years. We also frame the logo into a square to showcase the nature aspects of Sandpoint: mountain, lake, waves, blue sky and greenery.
The new logo is applied onto business cards, gift certificate, shopping bags, letterhead, envelope, brochures, store signage, price tags, … and all print collaterals.