Eldore Construction in Priest Lake, Idaho specializes in lake homes, custom decks, additions and renovations. They hired Tran Creative to develop a new visual identity system, including a new logo.
After much research and many logo concepts, in 2 simple shapes, the final chosen logo captures the “E” laying the solid foundation of the house. The yellow arrow points upward onto success. Together, the 2 shapes form a house in the negative space.
Blue conveys experience, stability, safety and the water of Priest Lake. Yellow is for the sunshine on the lake, innovation and beacon of passion for perfection.
