Tribal

Tran Creative creates the new brand identity for Northwest Native Chamber, formerly Oregon Native American Chamber. The organization has been growing across the Northwest. While keeping the core meanings of the original logo (designed by Victor Pascual), we updated and simplified the new logo with design patterns of baskets, represented a larger system of trade and commerce, arrows pointing four directions, a universal symbol that is recognized among many Indigenous people. The Northwest color palette is symbolic of nature, soil, greenery, water, inclusivity, anchored by blue for trust, stability and experience. We maximized the logo mark by implemented its pattern as brand graphics on print assets. We also collaborated with Reinvent Creative to create the design of the new website.  

Tran Creative creates the new branding and awareness campaign for Not Our Native Daughters – Missing, Exploited, Murdered Indigenous Women & Children. Our team is grateful and honored to work with NOND founder, Lynnette Grey Bull, who was featured in Dateline NBC special ‘The Secrets of Spirit Lake’ focused on the epidemic of Missing and Murdered Indigenous Women. 

Native American women are stalked, raped, murdered, sexually assaulted, abused and suffer domestic violence at a rate 50 times the national average. May we continue to honor all victims, show support by continuing to stand for them. Fight with us and help spread the awareness. 

The NEW LOGO captures: NOND, filling & fitting in the gaps to provide support for victims and families, crafted with tribal shapes & patterns. The campaign raises awareness with alarming stats but also celebrates beauty and divine roots of native daughters.

The work we’ve done for NOND resulted in 12 ADDY Awards at the 2023 American Advertising Awards.