Tran Creative was asked to provide Branding services for Nancy Lowery, a Mayoral Candidate for City of Hayden, Idaho.
THE RESEARCH
Majority of Political campaigns lack “The Identity”. Most of them either have just the candidate’s name or minimal graphic: star & stripes, etc. We wanted to give this campaign its own identity to stand out from the mass crowd.
THE DESIGN EXECUTION
Letter “N” for “Nancy”, with forward movement – forward thinking & progression. It’s also number “11” in orange to signify this significant year of election for the city of Hayden. The “orange parallel // symbol” also communicates balance & equality.
Orange = energy, innovation, and passion. Blue = experience, stability.
Overall, the logo is bold, yet friendly, timeless, memorable, and appeal to all demographics.
