It’s a whole new way to do coffee. Introducing Frumpy Coffee – do it your way. Tran Creative was hired to provide branding services for this new brand/concept of coffee. As a new concept for a coffee brand set to unveil soon, our team was tasked with creating a whole new meaning for FRUMPY.
During research, we’ve found many coffee logos with the obvious cups, mugs, coffee beans, etc. We wanted to give Frumpy its own identity without relying on these obvious elements.
The new Frumpy Coffee logo features an “F”, full of life and energy. Frumpy is about Being Oneself. It’s a new way to express through coffee by blending it yourself. It’s about embracing the “Splash of Life”. The new Frumpy Coffee brand is set to launch soon. It will feature an online store, apparels, and unique packaging. Visit Frumpy Coffee’s Facebook page for updates on the launch: www.facebook.com/FrumpyCoffee