Cycle Metrix

Cycle_Metrix_web_design_brand_identity_tran_creative

Research showed that most bike shops carried expected symbols in their logos. We wanted to move away from the specific images of chain links, wheels and gears. Because CycleMetrix deals with many aspects of cycling, we wanted to create a non-specific mark that would provide CycleMetrix with the flexibility to encompass all areas of services:  sales, custom fitting and much more…

After many logo solutions, the final logo has been chosen. In only two simple shapes, the new logo communicates speed, precision, and innovation. These two shapes come together to form a person in an aerodynamic position, bicycle wheel, and letter C. The blue represents experience. The sporty orange embodies state-of-the-art innovation and passion for top-notch quality and service.

Visit the website: www.CycleMetrix.com

Cycle_Metrix_logo_design_brand_identity_tran_creative Cycle_Metrix_logo_old_new_design_brand_identity_tran_creative

Get In Touch

Interested in working with us?
We would love to help TELL YOUR STORY.

Logo

Create an identity to break the generic mold.

Web

Provide sleek and modern resources for your clients.

Marketing

Tell your story and increase your revenue.