Cycle Metrix


Research showed that most bike shops carried expected symbols in their logos. We wanted to move away from the specific images of chain links, wheels and gears. Because CycleMetrix deals with many aspects of cycling, we wanted to create a non-specific mark that would provide CycleMetrix with the flexibility to encompass all areas of services:  sales, custom fitting and much more…

After many logo solutions, the final logo has been chosen. In only two simple shapes, the new logo communicates speed, precision, and innovation. These two shapes come together to form a person in an aerodynamic position, bicycle wheel, and letter C. The blue represents experience. The sporty orange embodies state-of-the-art innovation and passion for top-notch quality and service.

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