Cycle Central is a bike shop in Wenatchee, WA. They hired Tran Creative to develop a new brand identity & web site. After many logo variations, we’d like to introduce the new visual identity for Cycle Central. The new logo consists of 4 shapes forming letter “C” in the negative space. We did not want to incorporate any bike specific elements: handle bar, chain, frame, etc. to provide future flexibility for Cycle Central to carry more products than just bikes. However, we stylized the shapes to have elements of cycling: aerodynamic, speed, and movement. Color Orange represents passion for exceptional customer service, energy and love for the sports. Gray stands for progressiveness and stability.
The new logo is applied on variety of applications: race kits, cycle jerseys, sales tags, apparels, signage, and much more.
See the new website: cycle-central.com