1TRI Coaching hired Tran Creative to provide them with a new logo. We also helped with the naming. 1TRI has many meanings: one on one coaching, one vs. oneself (overcoming self-doubt), becoming #1 (the best you could possible be). Research shows that there are many triathlon related logos with 3 swim bike run figures. We want to give 1TRI a unique look that would make them unique, creative, and stand apart from the norm.
After many logo variations, designers at Tran Creative crafted 3 simple shapes to form #1. The stylization conveys: speed, movement, athlete body in motion, mountain peak of the Coeur d’Alene region, and the challenging yet rewarding road to success.