Tran Creative creates the new brand identity for ADOCIOUS – “a personality, a word made up to define our love for our amazing son who is adorable, audacious, precious, precocious, conscious. ADOCIOUS is a fashion brand that encourages our customers to embrace their uniqueness, make conscious choices, effortlessly blend cultures, traditions, high fashion and comfort.” The new logo is consisted of 4 heart-shape “A” linking together. Using the logo shape, we create patterns to add flavors to the brand.