Shedit hired Tran Creative to provide branding services. Research showed there were many generic looking shed logos. In creating a brand, we wanted the shed to be more conceptual and not so obvious and generic.

After many logo explorations, the chosen logo has 3 shapes lining up perfectly to form an “S” in a shed-like shape. It has depth through arrangement of negative space. Typography is customized to match the mark with slanted edges. Colors blue and gray convey stability, strength, durability and trust.

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