San Poil Treatment Center

Tran Creative creates the new brand identity for San Poil Treatment Center, a 46 bed facility opening soon on the Colville Reservation in Keller, WA. The new logo captures: helping hands, tribal patterns, balanced steps to recovery from substance abuse, chemical dependency. See the new website with videos of tribal members including drone shots of the area:

At the 2022 Addy Awards, Tran Creative was awarded seven awards, including Best of Show 2022 for the poster series called “Our Divine Heritage”.

The new posters pay tribute to the divine ancestry of tribal members and remind the residents to honor their root, make a change to their life for the better. We also created posters, postcards, wall art inspired by the “Helping Hands” of the logo. Each hand combination communicates the relationship each person can have in life. Through TREATMENT, one can be back with their kid. Through SOBRIETY, one can be back with their spouse. Through RECOVERY, one can be back with their friend(s) and through WELLNESS, one can get back to work. All these scenarios are anchored with the slogan of “Get back on track and be the person you are destined to be.” which reminds each person of their “divine” roots and origins as tribal members.

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