S3R3 Solutions

As you may know, Amazon and other prominent companies are developing in Spokane. Tran Creative was hired by Spokane county, Spokane city and Spokane International Airport to provide branding services including naming and logo development for over 9,000 acres of land by the airport.

After initial research and strategy, we recommended to the board to move away from the original name of West Plains-Airport Area Public Development Authority as it was too long and among other reasons. Through extensive research and a vigorous process of exploring names, a new name was recommended and approved. “S3” represents Spokane County, City and Airport. “R3” communicates Roadway, Railway and Runway: three of the significant key points Spokane can offer companies.

Once the new name was approved, Tran Creative’s team crafted over 200 logo concepts exploring A to Z possibilities. After almost a year of research, refinements and changes, meetings, delicious breakfasts with eggs, sausage, bacon… the final chosen logo is constructed of 3 intersecting elements: Road, Rail and Runway working together to drive business growth. With 3 partners (county, city, airport) authorized to get things done, companies can make swift advancements right here in Spokane.

We are grateful to be a part of this project and we look forward to seeing success and prosperity in Spokane.

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