Tran Creative creates the new identity for North Idaho’s iconic Roger’s Ice Cream & Burgers, since 1940. The new logo is consisted of the buns with the “R” patty. The classic “Roger’s” font pays tribute to Roger’s longstanding presence while the clean and modern logo mark connects to the presence and future, timelessly. We created 2 versions of the logos: (1) primary and (2) secondary with the circle and food descriptions for extended use. All new merchandise and marketing assets will soon be implemented to all locations.