Tran Creative creates the new identity for Fluid Roofing (formerly Fluid Applied Roofing). Fluid has grown into a full service commercial roofing shop in the Pacific Northwest. The logo captures: letter F for Fluid, 3D roof lines in the shape of a shield for protection from weather. New website: https://fluidroofing.net
Fluid Applied Roofing, LLC in Airway Heights, WA specializes in industrial & commercial roofing using silicone and elastomeric systems on old roofs and renew into seamless, low maintenance monolithic system with long lasting performance. Found in 1990, Fluid, a division of Paintcrafters Plus, hired Tran Creative to rebrand the company as they are growing and expanding to serve the Northwest. See the new website at: fluidappliedroofing.net
Research shows that most “FLUID” logo have the splash or liquid drop. After over 100 logo concepts, the new & chosen logo captures 3D perspective spray lines, with exactness, precision to form a letter F.