DNA is the partnership between DADI Engineering and NISS with offices in Australia, China and the US. DNA has the largest global engineering team in the mining industry with more than 600 engineers, covers all aspects of mining supplies, materials and equipment for both surface and underground.
DNA hired Tran Creative to provide branding services. The final chosen logo is constructed with letters D, N, A, dna strand, network & connectivity, layers of construction & underground structure.