Brian Hadley is a professional triathlete. As a veteran and 7x Ironman, he finished 4th overall at 2011 Ironman Coeur d’Alene and gave 2x Ironman World Champion and fellow competitor from Australia, Craig Alexander, a run for his money. Brian has also won numerous races at different distances.
Brian reached out to Tran Creative (creator of the Hayden Triathlon Brand) and asked us to provide him with a Visual Identity.
We wanted to create a brand that has a global appeal since Brian Hadley’s next big race happens to be Ironman Frankfurt in Germany. We also wanted an identity that reflects professionalism, friendliness, and appeal to all ages.
After over a hundred design concepts, the final result is a stylization of “b” and “h” for Brian Hadley. The round circle is molded into the “b” and “h” to reflect the subtle bike wheel element.
The colors red and black help identify the logomark with the wordmark. The lowercase typography speaks “down to earth, informal, and approachable”. Now, Brian Hadley, professional triathlete, has a brand identity to build upon as a solid foundation to acquire sponsorship, perform triathlon coaching, and other possible opportunities.
Tran Creative was asked to give Canton a fresh new Brand Identity awhile back. Canton recently asked Tran Creative to design a new menu system for them.
How do you design a fresh asian restaurant visual identity without using Buddha, Dragon, or Bamboo?
A pair of chopstick crossing into a round plate to form letter “C” for Canton. We also incorporated a series of design patterns into the brand to give it freshness, flavors, and flexibility to apply onto other design + marketing collateral. The typography is modern, clean, classy, timeless, and appeal to all demographic.
How do you differentiate White Pine Wealth from millions of other existing tree logos?
As a wealth management company, White Pine Wealth deals with lots of data, numbers, and analysis. Taking this into consideration, we played with the negative space and stacked 6 triangles from big to small to come up with a white pine tree. In a way, these 6 shapes represent the data and statistics involved in wealth management. The negative space also has 3 arrows pointing upward into success. The color Blue was chosen to give the company an added corporate and trust worthy feel.
The ideas: Letters N & V for NuVu. It’s also a shape of a roof. The logo mark inside the rectangle = protection + safety. The word NuVu derives from New View. Fresh color palette = fresh approach to property management.
Tran Creative was asked to design a new Brand Identity for Magic Carpet Services. The company is evolving and growing. They provide a lot more than just carpet sales & cleaning. They also offer remodeling, restoration, and much more. The decision (also a big challenge) was made to keep the name due to the brand equity over the years with faithful customers. We wanted to take MCS outside of the outdated “Aladdin” theme. So how do you design a modern & timeless identity for a magic carpet?
The Design Execution:
Out of the 3 words, “Magic” has the most appeal. So we capitalized on this word to come up with an “M”. It’s also stylized as a flying carpet with subtlety, moving forward. This mark now allows Magic Carpet Services to encompass many facets of services, not just carpet related jobs. Brown = hard work, not afraid to get dirty, down to earth. Blue = fresh + clean.
It’s going to be a fantastic & magical ride from here on out…
THE BACKGROUND: Verdis is a Land Planning + Landscape Architecture firm. Verdis derives from the Latin word “Viridis”, which means “Green”. The team of Verdis has exceptional talents + decades of experience in their field. They asked Tran Creative to create a visual identity to help solidify Verdis as a leader in the market.
THE CREATIVE: Letter “V” for Verdis. The Square Corner represents Precision + Exactness. The Wavy Edge symbolizes the Landscape + Versatility. Custom Lowercase Letters communicate Friendliness + Approachability. The color brown represents the land & soil. Green is symbolic of freshness + landscape. Overall, Tran Creative made the logo clean, timeless, memorable, and has the flexibility to apply on different media & promotional products.