Tran Creative was asked to design a new Brand Identity for Magic Carpet Services. The company is evolving and growing. They provide a lot more than just carpet sales & cleaning. They also offer remodeling, restoration, and much more. The decision (also a big challenge) was made to keep the name due to the brand equity over the years with faithful customers. We wanted to take MCS outside of the outdated “Aladdin” theme. So how do you design a modern & timeless identity for a magic carpet?
The Design Execution:
Out of the 3 words, “Magic” has the most appeal. So we capitalized on this word to come up with an “M”. It’s also stylized as a flying carpet with subtlety, moving forward. This mark now allows Magic Carpet Services to encompass many facets of services, not just carpet related jobs. Brown = hard work, not afraid to get dirty, down to earth. Blue = fresh + clean.
It’s going to be a fantastic & magical ride from here on out…
THE BACKGROUND: Verdis is a Land Planning + Landscape Architecture firm. Verdis derives from the Latin word “Viridis”, which means “Green”. The team of Verdis has exceptional talents + decades of experience in their field. They asked Tran Creative to create a visual identity to help solidify Verdis as a leader in the market.
THE CREATIVE: Letter “V” for Verdis. The Square Corner represents Precision + Exactness. The Wavy Edge symbolizes the Landscape + Versatility. Custom Lowercase Letters communicate Friendliness + Approachability. The color brown represents the land & soil. Green is symbolic of freshness + landscape. Overall, Tran Creative made the logo clean, timeless, memorable, and has the flexibility to apply on different media & promotional products.
DENISE LUNDY has made a name for herself as an expert in Real Estate in the North Idaho region. Her diverse real estate background includes real estate appraisals, experience as Project Coordinator for custom home builders, and all facets of real estate sales and leasing.
Denise Lundy has asked Tran Creative to help create a Brand System that would help communicate her vision, capability, and help Denise Lundy stand out from the mass crowd of competitors.
Research showed that most Real Estate agents and companies commonly had expected symbols: house, roof, key, etc. We wanted to come up with an Identity that’s fresh, unique, and out-of-the-box thinking so we took a step back and looked at a much bigger picture.
Letters “D” and “L” for Denise Lundy forming part of a Plat Map from Bird’s-Eye View. It shows that Denise Lundy not only help her clients with real estate but she always looks at the big picture when it comes to helping her client succeed in strategic planning, problem solving, marketing, customer service, and much more…
The chosen color palette gives the Denise Lundy Brand an artistic & creative touch. The logo itself could be made into art.
Core Golf is a clinic that provides golf fitness, exercises, health, and much more. They are committed to synthesizing the best and latest medical and sport performance advances to dramatically impact your performance.
The Ideas: 2 shapes forming an active person swinging and letter “c” for “core”. The round business cards play up the golf ball theme.
Lakewood Physical Therapy has grown and evolved into a special + well-known clinic in North Idaho. They asked Tran Creative to freshen up their visual identity to communicate the advancement.
The Ideas: “L” in blue for Lakewood. The brown shape represents “the patients” and is also a reflection of “L”. Together, they go side by side and create a symmetrical icon to communicate “At Lakewood Physical Therapy, we walk with you every step of the way. We are the solution for Pain, Injury, and Healing.” Because the clinic is located in the Lake City of Coeur d’Alene, we chose Blue to represent the lake and Brown for the wood.
Tri = Three. Three shapes come together to form letter “T” for “TRIFORMANCE”. The 2 symmetrical red shapes represent the client & TRIFORMANCE working together equally. The orange arrowhead shape symbolizes when clients & TRIFORMANCE work together, they move upward into success. The orange shape also symbolizes a mountain. The road of challenges lies ahead on the horizon, whether in training, racing, or dealing with injury. But, with TRIFORMANCE, we are here every step of the way to walk with you side by side until you reach the top.
Orange = Energy. Red = Passion. We chose these two core colors so that when TRIFORMANCE athletes wear their race kits, gears, and apparels, they would likely stand out from the crowd and be different than their competitors at local races, events, and in the TRI community.
Letters “D” & “G” for Derek Garcia. The two letters merge together to form a symmetrical icon. This represents the process of working together in harmony & balance. When you work with Derek Garcia Multisports, you will work with a partner who will contribute equally and with balance to your overall success, whether in sponsorship or coaching.