NGR Apparel hired Tran Creative to create the New Logo. After exploring options including logo marks, the final chosen logo is constructed with custom typography treatment forming the NGR.
MGX Stone with presence in 24 states and 2 distribution centers in Dallas, TX and Kent, WA hired Tran Creative to design their new website. MGXstone.com
Renowned SoCal landscape architect and legendary tree doctor LA Johnny hired Tran Creative to give his firm a brand makeover. After research and over 50 logos, the final chosen logo communicates: Tree diagram/anatomy, soil, root, ditch, surrounding environment, initials LAJ. Green is for landscape. Brown is for soil and experience.
NEW DESIGN – Tran Creative is excited to team up with Princess Pedalfest for the 4th consecutive year to bring this fabulous Women’s Bike Ride to the Inland NW. This event gives back to our community: Union Gospel Mission, Josie’s Warriors (Cystic Fibrosis) and more.
#TranCreative is teaming up with Princess Pedalfest for the 3rd year for an epic women’s bike ride, with 4 distances to choose from. Join over 500 cyclists to fundraise and give back to our local community. We are happy to support this great cause.
Tran Creative is excited to team up with Princess Pedalfest to bring you an epic and scenic bike ride on August 6, 2016. Proceeds to support Josie’s Warriors and help raise awareness about Cystic Fibrosis.
WHO’S IN? www.princesspedalfest.com
CONGRATS to DJ&A on celebrating 45 years in business. DJ&A, who employs a team of more than 50 people in Missoula, MT and Vancouver, WA, hired Tran Creative to create the new LOGO. After research and over 100 logo concepts including many logo marks, the final chosen logo stays with clean, modern and timeless typography treatment.
As stated on DJ&A’s new website, “Our new logo is a better reflection of our innovative spirit and our progressive vision for the future of our company. However, we have not forgotten our history and milestones of the past, and that is why we have chosen to build upon our traditional blue and orange color palette.”
We are grateful for the opportunity to work with this great firm and wish DJ&A continual success for the next 45 years.
CONGRATULATIONS to Dr. Owsley Plastic Surgery on the launch of your new website created by Tran Creative. Thanks for checking it out: OwsleyPlasticSurgery.com
Hayden View Triathlon started in the summer of 2008. After 3 years of establishment, its brand has taken a toll. Series of events in 2010 have led to a substantial drop in brand equity. Many people enjoyed the beautiful race venue, but wondered about the uncertainty of the brand. Will it still go on…?
Tran Creative has revitalized the brand.
A new group of motivated & community minded individuals have joined together to reorganize the event. We decided to give the event a new name, a shorter but more direct version from the original name. Since race organizers will be working closely with the City of Hayden, we view it best to call it the All-New Hayden Triathlon.
We wanted to start building brand equity for Hayden. Therefore, the word “View” was dropped because it now signifies a whole new beginning. Obviously, the venue is known for its majestic lake and scenic backdrop of Hayden Lake. “View” is no longer necessary.
The Ideas + Execution:
Research shows that most triathlon logos often have the 3 swim/bike/run figures. We wanted to be professional but unique and different than the rest.
2 active shapes form letter “H” for Hayden. The 2 shapes also read “11”. It signifies the year the event entering into a new era. Orange = Sun + Energy + Passion. Blue = Water + Lake. The typography is clean and timeless so it could exist another 10-20 years.
Many of the local logos often feature pine trees, mountains, and elements that people are expected to see with first thoughts. In this design, we pushed the concept much further and took parts of these elements and applied them in a subtle style. Ex.: the left shape has character of the peak of a mountain. We added the diagonal lines to also communicate the mountain range that we have here in the area. The right shape is part of a person’s leg striking in running form.
Overall, Tran Creative made the logo easy to apply onto different applications + promotional items.
Visit the web site to learn more: www.HaydenTri.com
Tran Creative is excited to team up with Coeur d’Fondo for the 6th consecutive year since its inception for one of the most scenic bike rides in the country around Lake CDA with over 1,000 cyclists lining up on Sherman Ave.
Coeur d’Fondo is a Bike Ride Around Lake Coeur d’Alene that features 4 Options: Gran (108 Miles), Medio (84 Miles), Piccolo (35 Miles), and Family (15 Miles). Piccolo participants will finish in Harrison and enjoy a cruise aboard the Mish-an-Nock back to the Oktoberfest celebration in downtown Coeur d’Alene.
After many logo variations, the final logo carries initials CDF. Fondo has the most name equity so we emphasize it most. Letters C & D help form an oval around the F. This suggests the Ride Around the Lake concept. And thus, Coeur d’Fondo Brand Identity is introduced.
To learn more about the race, visit: CDAgranfondo.com
Priest Lake has such a strong nature presence so we decided to focus more on Priest Lake as a distinctive + attractive destination rather than the typical “SWIM.BIKE.RUN” human figures. Research has shown that the area has ties to the Native American tribe Kalispel so an “aged” look was added to bring in a tribal feel. The rugged & dirt texture also resonate to the mountains & trails surrounding the area. “TRIATHLON” is located in a blue box – water. Since PRIEST LAKE organizers will have multiple events annually, this new identity system will give them the flexibility to add as many events as they would like without having to design each logo for each event. “MARATHON” – green. “MOUNTAIN BIKE” – purple, “CROSS COUNTRY SKI” – gold, and so forth…
Visit the new website: PriestLakeRace.com