NEW PROJECT – Spokane Sports recruits, retains and facilitates sports events for the Spokane region.
Tran Creative was hired to create the new visual identity. From collaboration and working with the marketing/communications team of Spokane Sports, we crafted nearly 500 logo concepts from the olympic styles of athletes, thick and thin human elements, movement, speed… the final chosen logo is inspired by the track & field gem of the new Sportsplex – future home of USA Olympic, college conferences and national sports (spokanesportsplex.org). The sporty fluid lines forming letter S also convey movements, sports events in Spokane from Hoopsfest, Bloomsday to USA Track & Field Championship and so many more. Blue is for experience and stability. Orange ignites passion, energy and innovation. The custom business card shape is inspired by the shape of the track of the Sportsplex. From all of us at Tran Creative. We are grateful to be a small part of this monumental legacy project for the Spokane region.