CONGRATS to Dr. Russell Legg, Anesthesiologist in Spokane, on the launch of his new practice with the NEW LOGO by Tran Creative. Research shows many competitor logos with the spine, generic & overdone human figures… After crafting over 50 logo concepts, the final chosen logo communicates: syringe, tube, line of medicine, nerves, forming letter “N” for northwest.
Blue is for medical, comfort. Orange is to identify the pain and treating it. We avoided the harsh red like many of the logos we saw during competitors/peers research.