Hayden Triathlon

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Hayden View Triathlon started in the summer of 2008. After 3 years of establishment, its brand has taken a toll. Series of events in 2010 have led to a substantial drop in brand equity. Many people enjoyed the beautiful race venue, but wondered about the uncertainty of the brand. Will it still go on…?

Tran Creative has revitalized the brand.

The Strategy:

A new group of motivated & community minded individuals have joined together to reorganize the event. We decided to give the event a new name, a shorter but more direct version from the original name. Since race organizers will be working closely with the City of Hayden, we view it best to call it the All-New Hayden Triathlon.

We wanted to start building brand equity for Hayden. Therefore, the word “View” was dropped because it now signifies a whole new beginning. Obviously, the venue is known for its majestic lake and scenic backdrop of Hayden Lake. “View” is no longer necessary.

The Ideas + Execution:

Research shows that most triathlon logos often have the 3 swim/bike/run figures. We wanted to be professional but unique and different than the rest.

2 active shapes form letter “H” for Hayden. The 2 shapes also read “11”. It signifies the year the event entering into a new era. Orange = Sun + Energy + Passion. Blue = Water + Lake. The typography is clean and timeless so it could exist another 10-20 years.

Many of the local logos often feature pine trees, mountains, and elements that people are expected to see with first thoughts. In this design, we pushed the concept much further and took parts of these elements and applied them in a subtle style. Ex.: the left shape has character of the peak of a mountain. We added the diagonal lines to also communicate the mountain range that we have here in the area. The right shape is part of a person’s leg striking in running form.

Overall, Tran Creative made the logo easy to apply onto different applications + promotional items.

Visit the web site to learn more: www.HaydenTri.com

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Coeur d’Fondo

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Tran Creative is excited to team up with Coeur d’Fondo for the 6th consecutive year since its inception for one of the most scenic bike rides in the country around Lake CDA with over 1,000 cyclists lining up on Sherman Ave.

Coeur d’Fondo is a Bike Ride Around Lake Coeur d’Alene that features 4 Options: Gran (108 Miles), Medio (84 Miles), Piccolo (35 Miles), and Family (15 Miles). Piccolo participants will finish in Harrison and enjoy a cruise aboard the Mish-an-Nock back to the Oktoberfest celebration in downtown Coeur d’Alene.

After many logo variations, the final logo carries initials CDF. Fondo has the most name equity so we emphasize it most. Letters C & D help form an oval around the F. This suggests the Ride Around the Lake concept. And thus, Coeur d’Fondo Brand Identity is introduced.

To learn more about the race, visit: CDAgranfondo.com

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Priest Lake Race

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Priest Lake has such a strong nature presence so we decided to focus more on Priest Lake as a distinctive + attractive destination rather than the typical “SWIM.BIKE.RUN” human figures. Research has shown that the area has ties to the Native American tribe Kalispel so an “aged” look was added to bring in a tribal feel. The rugged & dirt texture also resonate to the mountains & trails surrounding the area. “TRIATHLON” is located in a blue box – water. Since PRIEST LAKE organizers will have multiple events annually, this new identity system will give them the flexibility to add as many events as they would like without having to design each logo for each event. “MARATHON” – green. “MOUNTAIN BIKE” – purple, “CROSS COUNTRY SKI” – gold, and so forth…

Visit the new website: PriestLakeRace.com

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