CONGRATULATIONS – Snap Fitness International Personal Trainer of the Year, Matt Grogan, gets a new brand identity designed by #TranCreative. The new logo captures “the Power” in your hand, the classic & deeply rooted kettlebell. Together they form letter M & G. The success of each person’s journey to healthy living, fitness, competition lies within themselves. How badly do you want it?
CONGRATULATIONS to Premier Sculpting, body sculpting in high definition. PS is opening its first location in Spokane Valley, WA. They hired #TranCreative to provide branding services. After research and nearly 100 logo concepts, the final chosen logo is constructed of letters P, S, human body shaping. The new logo will be applied on all new marketing pieces including their new website PremierSculpting.com
Coeur d’Alene Marathon is one of the premiere marathons in the Inland Northwest. Tran Creative came up with a fresh new look that comunicates: growth, progressiveness, and quality in such a historic annual sporting event.
After much research, hundreds of logo variations, the chosen final logo conveys speed, movement, and simple enough to recognize and withstand the test of time for years to come. Our designers crafted letter “C” in a form of a runner. One important aspects of the race is the magnificient landscape of Lake Coeur d’Alene. We captured this with the bottom of the “C” that represents the water of Lake CdA. The Orange top of the “C” signifies the Mountain of CdA. Together we captured both the “Athlete & Performance” aspect along with “Scenic” aspect.
To learn more about the race, visit: www.CdAMarathon.com
Hayden View Triathlon started in the summer of 2008. After 3 years of establishment, its brand has taken a toll. Series of events in 2010 have led to a substantial drop in brand equity. Many people enjoyed the beautiful race venue, but wondered about the uncertainty of the brand. Will it still go on…?
Tran Creative has revitalized the brand.
A new group of motivated & community minded individuals have joined together to reorganize the event. We decided to give the event a new name, a shorter but more direct version from the original name. Since race organizers will be working closely with the City of Hayden, we view it best to call it the All-New Hayden Triathlon.
We wanted to start building brand equity for Hayden. Therefore, the word “View” was dropped because it now signifies a whole new beginning. Obviously, the venue is known for its majestic lake and scenic backdrop of Hayden Lake. “View” is no longer necessary.
The Ideas + Execution:
Research shows that most triathlon logos often have the 3 swim/bike/run figures. We wanted to be professional but unique and different than the rest.
2 active shapes form letter “H” for Hayden. The 2 shapes also read “11”. It signifies the year the event entering into a new era. Orange = Sun + Energy + Passion. Blue = Water + Lake. The typography is clean and timeless so it could exist another 10-20 years.
Many of the local logos often feature pine trees, mountains, and elements that people are expected to see with first thoughts. In this design, we pushed the concept much further and took parts of these elements and applied them in a subtle style. Ex.: the left shape has character of the peak of a mountain. We added the diagonal lines to also communicate the mountain range that we have here in the area. The right shape is part of a person’s leg striking in running form.
Overall, Tran Creative made the logo easy to apply onto different applications + promotional items.
Visit the web site to learn more: www.HaydenTri.com