HMS Healthcare Monitoring Systems


Tunstall America, headquarters in New York, has hired Tran Creative to provide branding services for one of their companies. HMS | Healthcare Monitoring Services specializes in personal emergency response systems and home medical equipments. After an extensive process in visual audits, over a hundred logo concepts, brand positioning… the final chosen logo captures 4 alert signals, network, connectivity, data. Together, they form a healthcare cross in the negative space. The symmetrical alignment reinforces stability and experience in healthcare. Red is for alert signals. Blue is for healthcare. The new logo will be applied on all corporate print materials and a new and responsive web site launching soon.

Orban Family Dental



Orban Family Dental is opening a new office in Coeur d’Alene (by Winco). Research shows that many dental logos often have overdone symbols: toothbrush, tree, leaf, teeth, molar… After visual audits and over 100 logo concepts, the final chosen logo captures 3 smiles (family dentistry) coming together to form letter O for Orban. Lowercase “orban” communicates the down-to-earth, friendly personality. All caps FAMILY DENTAL conveys professionalism combined with state-of-the-art equipments. Dental blue and minty fresh green completes the new logo for Orban Family Dental.

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