HERN Recycling Foundry has been in business since 1971. With facilities located on 32 Acres of land in Coeur d’Alene, HERN is well-known as experts in iron foundry, metal recycling, cannon design & production, and all things metal… HERN hired Tran Creative to help tell their story through Visual Branding, from logo design to responsive e-commerce web development and marketing.
After much research and over 100 logo concepts, the final logo captures the legacy of 2 generations in 2 simple shapes to form letter H within a family crest. The new logo mark also conveys heavy duty tools, equipments, materials without being too specific. We want the brand to have flexibility and not get boxed in so it can grow, evolve, and encompass other lines of service in the future.
Orange/Yellow is for heat to mold metal, innovation, ideas, and passion. Gray is for metal, stability and experience.
The new logo is applied on all marketing materials including a comprehensive, responsive e-commerce web site.