Pacific Coast Triathlon


Pacific Coast Triathlon is part of the premiere OC Tri Series, with breathtaking ocean view. Taking place at Crystal Cove in Orange County, athletes and spectators will enjoy the finish overlooking the Pacific Ocean. Race organizers hired Tran Creative to design a new logo for the event.

During research phase, we’ve found many triathlon logos with Swim Bike Run icons. We wanted to give this race its own unique visual identity. After over 100 logo variations, the chosen logo captures the “P” & “C”, nature elements and ocean waves of Southern California. It also captures the Athlete, Movement and Performance aspect of triathlon.

Blue is for the ocean of Pacific Coast. Orange is for energy and fun under the sun. Green accentuates the beautiful landscape of Southern California.

Visit to learn more.

Candela Construction


Candela Construction specializes in Healthcare interior construction and maintenance. The company has been growing steadily since 1997. Candela Construction hired Tran Creative to provide branding services as they’re planning on expanding the company.

After much research and over 100 logo variations, the chosen new logo consists of 4 shapes aligning together to form shape of a “C”. The new mark resembles equipments and materials needed to swiftly complete quality projects, whether it be tools, panels, rails or accessories.

The chosen colors capture the spirit of quality construction. Blue represents stability, experience and hard working culture. Orange is for innovation and passion for new ideas.

The design execution is to be easily identifiable and produced on all corporate collateral, web site, and other promotional products.

See the new site:



Hart Capital Management


Established in 1998, Hart Capital Management is one of the most respected privately owned wealth and asset management firms in the Pacific Northwest. After an extensive and comprehensive interview process, they hired Tran Creative to provide brand strategy, develop corporate collaterals and create desktop & mobile site.

After working closely with Hart Capital for the past year, we’ve developed a great relationship with Hart’s team. We’d feel confident and trust Hart enough to let them manage our retirement. Yes, even at a minimum of $250,000.

See the new site and watch the video produced by our friends at Corner Booth Media:

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