Pacific Coast Triathlon


Pacific Coast Triathlon is part of the premiere OC Tri Series, with breathtaking ocean view. Taking place at Crystal Cove in Orange County, athletes and spectators will enjoy the finish overlooking the Pacific Ocean. Race organizers hired Tran Creative to design a new logo for the event.

During research phase, we’ve found many triathlon logos with Swim Bike Run icons. We wanted to give this race its own unique visual identity. After over 100 logo variations, the chosen logo captures the “P” & “C”, nature elements and ocean waves of Southern California. It also captures the Athlete, Movement and Performance aspect of triathlon.

Blue is for the ocean of Pacific Coast. Orange is for energy and fun under the sun. Green accentuates the beautiful landscape of Southern California.

Visit to learn more.

Hart Capital Management


Established in 1998, Hart Capital Management is one of the most respected privately owned wealth and asset management firms in the Pacific Northwest. After an extensive and comprehensive interview process, they hired Tran Creative to provide brand strategy, develop corporate collaterals and create desktop & mobile site.

After working closely with Hart Capital for the past year, we’ve developed a great relationship with Hart’s team. We’d feel confident and trust Hart enough to let them manage our retirement. Yes, even at a minimum of $250,000.

See the new site and watch the video produced by our friends at Corner Booth Media:

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