For over 40 years, people throughout the Inland Northwest have counted on Family Home Care & Hospice (FHC) to provide professional, compassionate medical and home health services. As the largest locally owned home health company in the area with over 400 employees and the only agency that provides private duty care, home health, hospice and mobile primary care services, FHC has a unique commitment to providing the finest care to clients and their families. FHC is growing, evolving, and moving forward as a company by expanding their services and their service areas. They felt the need to update their visual identity. FHC asked Tran Creative to provide them with a full branding package: corporate identity, brand audits, print collateral, brand standards guide, etc.
After nearly 4 months and hundreds of design explorations, Tran Creative & FHC are pleased and excited to introduce to you the new look.
THE STORY BEHIND THE NEW LOOK
FHC started inside a hospital setting. That is one reason their old logo carries a red cross with a home at center. For the new logo, we are able to keep the root of their origin, the cross with the home in the center. In addition, people sprouting out from the cross signifies that FHC is growing, serving and working with communities across the region. A vibrant color palette enhances the community aspect and add flavors to the brand. Overall, the new logo is friendly, communicates “Celebration of Life”, and is timeless.
The design execution is easily identifiable and produced on corporate collateral, web site, and other promotional products.
To learn more about FHC, please visit: www.familyhomecare.org.
THE STORY BEHIND THE NEW LOOK
Tran Creative is pleased to present the new Steve Omi brand identity. As a token of our love and appreciation for our local community, we have donated our service for this project.
Steve Omi was a celebrated member of the Coeur d’Alene community, who passed away from cancer in 1994. In honor of Masters swimmer Steve Omi’s life, the Steve Omi Open Water Memorial Swim was established. It’s an annual fund raiser to support High School swimming in Kootenai County.
The final chosen logo incorporates water and Steve Omi’s name. The clean and simple mark uses the S in a way that suggests water and waves, all pulled together in a circular O. The color Blue conveys intelligence and loyalty, which were strong characteristics of Steve. The Blue also represents the beautiful waters of Lake Coeur d’Alene, where the swim takes place annually.
To learn more about this great nonprofit organization, please visit
THE MOTOPATH STORY
Tran Creative and MOTOPATH are thrilled to present the Brand Identity for MOTOPATH.
MOTOPATH is a high intensity motor sports hub, providing everything you need to know about motor sports. Our goal was to create an active and progressive visual, and to capture the feeling of the adrenaline within.
The final logo solution encompasses many ideas into one strong mark. The “m” shape represents water waves, mountain peaks, field of grass, rough edges, and the adrenaline heartbeat. With a specific color for each category within MOTOPATH, we have created a color code palette system. This helps identify the many categories in MOTOPATH: Snow, Dirt, Surf, etc.
Research showed that most bike shops carried expected symbols in their logos. We wanted to move away from the specific images of chain links, wheels and gears. Because CycleMetrix deals with many aspects of cycling, we wanted to create a non-specific mark that would provide CycleMetrix with the flexibility to encompass all areas of services: sales, custom fitting and much more…
THE DESIGN EXECUTION
After many logo solutions, the final logo has been chosen. In only two simple shapes, the new logo communicates speed, precision, and innovation. These two shapes come together to form a person in an aerodynamic position, bicycle wheel, and letter C. The blue represents experience. The sporty orange embodies state-of-the-art innovation and passion for top-notch quality and service.
Visit the website: www.CycleMetrix.com
Think Green Promos provides promotional products that reflect a conscious concern for the environment, using organic, recycled and earth friendly materials. They are constantly looking for new ways to provide eco friendly materials to the customer, at a reasonable price. Our goal is to incorporate this way of thinking into the new brand identity system.
The green arrows show the complete process that Think Green Promos goes through to find the best possible solutions for consumers (and the earth). Think Green Promos provides the possibilities of printing on varieties of promotional products. The white space inside the logo mark conveys this imprint area. After careful color considerations, we chose green to symbolize consciousness and love for nature. Blue represents trust and loyalty, to deliver the best products at the best prices.
View the website: www.thinkgreenpromos.com