White Pine Wealth

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The Challenge: 

How do you differentiate White Pine Wealth from millions of other existing tree logos?

The Ideas: 

As a wealth management company, White Pine Wealth deals with lots of data, numbers, and analysis. Taking this into consideration, we played with the negative space and stacked 6 triangles from big to small to come up with a white pine tree. In a way, these 6 shapes represent the data and statistics involved in wealth management. The negative space also has 3 arrows pointing upward into success. The color Blue was chosen to give the company an added corporate and trust worthy feel.

 

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