Tran Creative was asked to design a new Brand Identity for Magic Carpet Services. The company is evolving and growing. They provide a lot more than just carpet sales & cleaning. They also offer remodeling, restoration, and much more. The decision (also a big challenge) was made to keep the name due to the brand equity over the years with faithful customers. We wanted to take MCS outside of the outdated “Aladdin” theme. So how do you design a modern & timeless identity for a magic carpet?
The Design Execution:
Out of the 3 words, “Magic” has the most appeal. So we capitalized on this word to come up with an “M”. It’s also stylized as a flying carpet with subtlety, moving forward. This mark now allows Magic Carpet Services to encompass many facets of services, not just carpet related jobs. Brown = hard work, not afraid to get dirty, down to earth. Blue = fresh + clean.
It’s going to be a fantastic & magical ride from here on out…