THE BACKGROUND: Verdis is a Land Planning + Landscape Architecture firm. Verdis derives from the Latin word “Viridis”, which means “Green”. The team of Verdis has exceptional talents + decades of experience in their field. They asked Tran Creative to create a visual identity to help solidify Verdis as a leader in the market.
THE CREATIVE: Letter “V” for Verdis. The Square Corner represents Precision + Exactness. The Wavy Edge symbolizes the Landscape + Versatility. Custom Lowercase Letters communicate Friendliness + Approachability. The color brown represents the land & soil. Green is symbolic of freshness + landscape. Overall, Tran Creative made the logo clean, timeless, memorable, and has the flexibility to apply on different media & promotional products.