Tran Creative was hired to develop a corporate identity for Crandall Law Group, based in Hayden, Idaho. Crandall Law Group specializes in estate planning, asset protection, business & succession planning and more…
Research shows that many attorney logos often have the scales, the mallets and/or building columns. After over 100 logo concepts, the final chosen logo unifies two Cs, weaving together to form a multi-dimension “C” for Crandall. The connection of the two Cs represents the father and son team of attorneys, Jeff Crandall and Ryan Crandall. It also conveys working with clients side by side, in balance, with respect and fairness. It is a symbol of commitment, professionalism, success, and team work.
Color Orange represents passion, innovation and progressiveness. Slate Gray establishes trust, experience and stability.
The new logo is applied on all new marketing collaterals.