2015 marks the 32th anniversary for one of the premiere triathlons in the Inland Northwest – Coeur d’Alene Triathlon & Duathlon. Event organizers hired Tran Creative to create a fresh new look that communicates: scenic, progressiveness, and quality in such a historic annual sporting event.
After much research and many logo variations, the chosen final logo conveys speed, movement, scenic and simple enough to recognize and withstand the test of time for years to come. Research showed that there were many triathlon logos with typical SWIM BIKE RUN figures. We wanted CdA Tri logo to be unique in its own ways. Our designers crafted a “dynamic” letter “C”. The new logo also conveys speed, movement, active, bike wheel, athlete, water, wave, and mountain top. In doing so, we captured both aspects of the race: athlete & magnificient landscape of Lake Coeur d’Alene. Color Blue = water, lake. Green = nature, fresh. Orange is symbolic of Energy, Speed, and Passionate Commitment from organizers to bring the best possible race each year to participants. To learn more about the race, visit: www.CdATriathlon.com