Hayden View Triathlon started in the summer of 2008. After 3 years of establishment, its brand has taken a toll. Series of events in 2010 have led to a substantial drop in brand equity. Many people enjoyed the beautiful race venue, but wondered about the uncertainty of the brand. Will it still go on…?
Tran Creative has revitalized the brand.
A new group of motivated & community minded individuals have joined together to reorganize the event. We decided to give the event a new name, a shorter but more direct version from the original name. Since race organizers will be working closely with the City of Hayden, we view it best to call it the All-New Hayden Triathlon.
We wanted to start building brand equity for Hayden. Therefore, the word “View” was dropped because it now signifies a whole new beginning. Obviously, the venue is known for its majestic lake and scenic backdrop of Hayden Lake. “View” is no longer necessary.
The Ideas + Execution:
Research shows that most triathlon logos often have the 3 swim/bike/run figures. We wanted to be professional but unique and different than the rest.
2 active shapes form letter “H” for Hayden. The 2 shapes also read “11”. It signifies the year the event entering into a new era. Orange = Sun + Energy + Passion. Blue = Water + Lake. The typography is clean and timeless so it could exist another 10-20 years.
Many of the local logos often feature pine trees, mountains, and elements that people are expected to see with first thoughts. In this design, we pushed the concept much further and took parts of these elements and applied them in a subtle style. Ex.: the left shape has character of the peak of a mountain. We added the diagonal lines to also communicate the mountain range that we have here in the area. The right shape is part of a person’s leg striking in running form.
Overall, Tran Creative made the logo easy to apply onto different applications + promotional items.
Visit the web site to learn more: www.HaydenTri.com
2016 Coeur d’Alene Tribe Calendar
The Coeur d’Alene Tribe has hired Tran Creative to design their Calendar for the 4th consecutive year. Clothes were handmade by Tribe families. We utilized some of the design elements & patterns from the fabric and incorporated them into the calendar design.
2016 Coeur d’Alene Tribe Calendar
The Coeur d’Alene Tribe has tasked Tran Creative with the 2016 Calendar design for a 3rd consecutive year. We thoroughly enjoy closing out the year working with the Tribe’s PR/Communications team. Happy New Year!
2015 Coeur d’Alene Tribe Calendar
Working with the Tribe PR team and photographer Jerome Pollos for several months, we were able to capture incredible stories and visuals of families in the tribe with up to 4-5 generations.
NEW LAUNCH – we are happy to launch a new website for Dance Dentistry for Kids. We love working with Dr. Tom, Dr. Dallin and staff. Thank you for checking it out: www.dancedentistry.com
Trail of Terror Run is one of the funnest Halloween Runs you can have without being arrested. From best-dressed costumes to Trick-Or-Treating on the course… it is a great event for the entire family, pets included.
Tran Creative was asked to provide branding services. The new logo captures the spirit of Halloween without being too childish or scary to accommodate adults runners and children alike.
Learn more at: www.facebook.com/TrailOfTerrorRun
NEW LOGO – Dr. Poulsen’s clinic in Post Falls, Idaho hired Tran Creative to provide branding services including a new logo. During research, we found many Periodontics logo with molar, tooth, implant… After many logo concepts, the final chosen logo captures letter P flowing with soft and curvy layer of the gum line. Minty, dental color palette completes the logo.
NEW LOGO – Stauffer & Associates CPAs in Liberty Lake, WA hired Tran Creative to provide branding services. The new logo features letters S & A working together to form a shield shape. The shield represents safety and protection in financial and tax planning. Stauffer has the most equity in the name so we put more emphasis on Letter S with the A being smaller. Blue is for trust, experience and stability. Gold is for excellence and quality.
The new logo will be incorporated onto all new marketing materials and a brand new website. Thank you for checking it out: www.stauffer-cpa.com
Madison Home is an upscale furniture store in Spokane, WA. It has been around for over 10 years. Madison asked Tran Creative to help create a new visual identity that is elegant, modern, and classy. The result is a stylized signature “M” for Madison positioned inside a square shape.
The idea: Square shape = Exactness, Precision. At Madison Home, we are committed to take great care of our customers by providing exceptional services + quality products. We put our signature mark on each home we design & each item we sell.
Thank you for checking out the new site: www.MadisonHomenw.com
NEW LOGO – DiEPCo is the world’s largest independent diamond blank cutting and most high tech EDM (Electrical Discharge Machining) shop in the world. With its headquarters in Ohio, DiEPCo manufactures cutting tools and distributes the finest products for machining applications. DiEPCo hired Tran Creative to provide branding services including a new logo. After research and about 100 logo concepts, the chosen logo captures letter D, diamond shape, edgy for cutting/tools.
The new logo will be applied onto all new marketing materials and a new & responsive website launching soon.
NEW LOGO – Ironwood Vision Center, office of Dr. Daniel Garn and staff, has hired Tran Creative to provide branding services including a new logo. During research, we found many eye clinic logos with the “football” shape of the eye. We researched and studied the eye shape & form carefully. The complexity of the eye was simplified into 2 shapes. After about 100 logo ideas, the chosen logo was crafted as a symbol that represented the Anatomy of the Eye: Vitreous body in blue and Cornea in green. Letter ‘i” for “ironwood” is in the white negative space.
The lowercase “ironwood” communicates friendliness, approachability and down to earth. “VISION CENTER” in cap reflects professionalism. Colors blue, green and brown are for eye colors, fresh and clear.
The new logo will be applied onto all new marketing materials and a new & responsive web site. Thank you for checking it out: www.cdaeyedoctor.com
Tran Creative was hired to give Medical Practice Management Services a brand refresh. After many logo variations, the new logo has been chosen. It is crafted with 4 folded corner papers. It represents file management and organization. Together, they form a medical cross. Blue is for experience and stability. Green is for fresh thinking and problem solving. The new logo is implemented onto all marketing & communication materials, including a new web site: www.medpracmgmt.com
Logo designed by Tran Creative for Medical Practice Management Services has been given an award and published in Logo Lounge 9: International Identities by Leading Designer. Check it out next time you visit Barnes & Noble or any major bookstore. Congrats, team!