THE BACKGROUND

What is Cliq? Cliq is the action that makes an impact, the sound of perfect fit. Cliq is a division of Tran Creative focusing on marketing solutions in SEO, Social Media, Video, and Apps.

THE EXECUTION

The logo consists of letter C and an arrow. The arrow represents clicking: the click of the mouse or the click of a perfect fit. The arrow fits in perfectly with the C. This represents fitting well with the client while providing effective marketing solutions. Green is for progressiveness, innovation & fresh ideas. Gray symbolizes dependability and experience.

THE BACKGROUND

The IronPaw sporting events are presented by non profit INDVSA | Inland Northwest Disabled Veterans Sports Association. They are an inspired team of active disabled veterans dedicated to an active lifestyle.

The 1st official event will be a 5K & 10K Fun Run. This will be an annual fun run for the whole family, with all abilities: wheelchairs, hand cranks, foot and feet, etc.

THE EXECUTION

The final logo forms a sporty I and P. The friendly & round corner shapes appeal to all ages. It conveys movement, with no specific element of a particular sport. We created a color code system to provide IronPaw with flexibility to encompass other sporting events in the future: basketball, bowling, duathlon, etc. The core blue remains and ties in with the blue from the INDVSA logo. Only the color of “Iron” would change to categorize a specific sport.

See you at the FINISH LINE. To learn more about this event, visit: www.INDVSA.org

THE BACKGROUND

INDVSA | Inland Northwest Disabled Veterans Sports Association is a team of active disabled veterans dedicated to an active lifestyle. This non profit organization has become an important part of the community, by taking down barriers, educating the public and encouraging members to join & participate in sporting events. After lots of research, it was clear that we needed to create a unique mark that shows how important these heroes really are.

THE EXECUTION

The final logo choice consists of five rotating shapes coming together to form a star in the center. The star represents veteran honor. The five shapes symbolize the community coming together to form this special coalition. We wanted the star to mimic movement, to show that although these folks are disabled because of circumstances, they are proudly moving forward and making great things happen in our community. The stand alone blue in the star represents the subtle “Disabled”. To make the acronym easier to read & remember, INDVSA was separated into two colors. Gold for honor, and blue for determination. For more information about this great non profit organization, please visit: www.INDVSA.org

MOTOPATH is a high intensity motor sports hub, providing everything you need to know about motor sports. Our goal was to create an active and progressive visual, and to capture the feeling of the adrenaline within.

After months of working on the new site for MOTOPATH… it is now LIVE. Please check it out: www.Motopath.com

Web Site

MOTOPATH Tee.

MOTOPATH Tee.

MOTOPATH Tee.

MOTOPATH Tee.

THE BACKGROUND

The Spot On Media Contest was created by KACF | Kootenai Alliance for Children & Families. Local youth & students get to submit their ideas for a substance abuse prevention campaign. The winner’s idea was chosen for production. Tran Creative was hired to provide branding for the entire campaign: Logo, Ads, Billboards, Cards, and Apparels. The tag line for the campaign is “Join The Party”. Our main objective was to focus on the percentage of positive activities that teens are involved in, that most people may not know about.

THE EXECUTION

The finished product is a visually vibrant, friendly, yet bold look that attracts attention and raises awareness. The campaign is typography driven, with a playful execution. We utilized the vibrant color palette from the Spot On logos. Pink for creativity. Blue for truth. Green for safety. And Purple for teen power! To learn more about this campaign visit: www.KootenaiAlliance.org

Tran Creative has been tasked with the design of the new 2011 Annual Report for Kootenai Electric Cooperative.

Kootenai Electric Cooperative (KEC) is the largest electric cooperative in Idaho with 75 employees. KEC has more than 22,000 member accounts and nearly 2,000 miles of electric line in parts of Kootenai, Benewah, Bonner and Spokane counties.

It has been a year since we first came in contact with Kootenai Electric Cooperative. After an interview with KEC staff, Tran Creative was hired as the creative agency to work with KEC. Since then, we have produced Annual Report, Trade Show Display, E-mail Templates, Interior Lobby Design, and Program Logos. The team at KEC is friendly, energetic, innovative, and fun to work with. We thoroughly enjoy this ongoing partnership.

To learn more about Kootenai Electric Cooperative, please go to:
www.kec.com

New Logo

Tran Creative and Henneberg & Kim OBGYN are pleased to launch the fresh new look.

THE BACKGROUND:

After researching brand identities in medical specialties dealing with the female reproductive organs, we wanted the logo to be related to the field of OBGYN without being too obvious. Being a sensitive area, our goal was to show a visual without showing specific body parts.

THE EXECUTION:

The final logo choice consisted of a stylization of a female embracing her reproductive organ. We communicated this by using three simple shapes, that are clean, and easy to remember. The logo conveys feelings of comfort using combinations of soothing colors. The pink helps identify Henneberg & Kim as a women’s clinic.

In its 35th year, the Coeur d’Alene Marathon has asked Tran Creative to give them a fresh new look on their web site. We’re excited to introduce the new look: www.cdamarathon.com

THE STORY BEHIND THE NEW LOOK

Tran Creative is pleased to present the new Steve Omi brand identity. As a token of our love and appreciation for our local community, we have donated our service for this project.

THE BACKGROUND

Steve Omi was a celebrated member of the Coeur d’Alene community, who passed away from cancer in 1994. In honor of Masters swimmer Steve Omi’s life, the Steve Omi Open Water Memorial Swim was established. It’s an annual fund raiser to support High School swimming in Kootenai County.

THE EXECUTION

The final chosen logo incorporates water and Steve Omi’s name. The clean and simple mark uses the S in a way that suggests water and waves, all pulled together in a circular O. The color Blue conveys intelligence and loyalty, which were strong characteristics of Steve. The Blue also represents the beautiful waters of Lake Coeur d’Alene, where the swim takes place annually.

To learn more about this great nonprofit organization, please visit
www.steveomi.org

FHC | Family Home Care & Hospice New Visual Identity.

THE BACKGROUND

For over 40 years, people throughout the Inland Northwest have counted on Family Home Care & Hospice (FHC) to provide professional, compassionate medical and home health services. As the largest locally owned home health company in the area with over 400 employees and the only agency that provides private duty care, home health, hospice and mobile primary care services, FHC has a unique commitment to providing the finest care to clients and their families. FHC is growing, evolving, and moving forward as a company by expanding their services and their service areas. They felt the need to update their visual identity. FHC has asked Tran Creative to provide them with a full branding package: corporate identity, brand audits, print collateral, brand standards guide, etc.

After nearly 4 months and hundreds of design explorations, Tran Creative & FHC are pleased and excited to introduce to you the new look.

THE STORY BEHIND THE NEW LOOK

FHC started inside a hospital setting. That is one reason their old logo carries a red cross with a home at center. For the new logo, we are able to keep the root of their origin, the cross with the home in the center. In addition, people sprouting out from the cross signifies that FHC is growing, serving and working with communities across the region. A vibrant color palette enhances the community aspect and add flavors to the brand. Overall, the new logo is friendly, communicates “Celebration of Life”, and is timeless.

The design execution is to be easily identifiable and produced on corporate collateral, web site, and other promotional products.

To learn more about FHC, please visit: www.familyhomecare.org. New web site is in progress…