Corner Booth Media

NEW LOGO – Corner Booth Media in Spokane, WA provides strategic integrated media, videos… You may have seen TV spots/videos in this region for STCU “Here for Good”, Greater Spokane Incorporated or Gonzaga Men’s Basketball at Gonzaga University… To celebrate 15 years of success, Corner Booth hired Tran Creative to create a new logo that tells a story: Letters c & b forming conversation bubble to reinforce Corner Booth’s simple idea of “Whoever tells the best story wins”. Congrats CB on your 15th and to the next 15…

Hayden Triathlon

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Hayden View Triathlon started in the summer of 2008. After 3 years of establishment, its brand has taken a toll. Series of events in 2010 have led to a substantial drop in brand equity. Many people enjoyed the beautiful race venue, but wondered about the uncertainty of the brand. Will it still go on…?

Tran Creative has revitalized the brand.

The Strategy:

A new group of motivated & community minded individuals have joined together to reorganize the event. We decided to give the event a new name, a shorter but more direct version from the original name. Since race organizers will be working closely with the City of Hayden, we view it best to call it the All-New Hayden Triathlon.

We wanted to start building brand equity for Hayden. Therefore, the word “View” was dropped because it now signifies a whole new beginning. Obviously, the venue is known for its majestic lake and scenic backdrop of Hayden Lake. “View” is no longer necessary.

The Ideas + Execution:

Research shows that most triathlon logos often have the 3 swim/bike/run figures. We wanted to be professional but unique and different than the rest.

2 active shapes form letter “H” for Hayden. The 2 shapes also read “11”. It signifies the year the event entering into a new era. Orange = Sun + Energy + Passion. Blue = Water + Lake. The typography is clean and timeless so it could exist another 10-20 years.

Many of the local logos often feature pine trees, mountains, and elements that people are expected to see with first thoughts. In this design, we pushed the concept much further and took parts of these elements and applied them in a subtle style. Ex.: the left shape has character of the peak of a mountain. We added the diagonal lines to also communicate the mountain range that we have here in the area. The right shape is part of a person’s leg striking in running form.

Overall, Tran Creative made the logo easy to apply onto different applications + promotional items.

Visit the web site to learn more: www.HaydenTri.com

 

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Coeur d’Alene Tribe

2016 Coeur d’Alene Tribe Calendar

The Coeur d’Alene Tribe has hired Tran Creative to design their Calendar for the 4th consecutive year. Clothes were handmade by Tribe families. We utilized some of the design elements & patterns from the fabric and incorporated them into the calendar design.

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2016 Coeur d’Alene Tribe Calendar

The Coeur d’Alene Tribe has tasked Tran Creative with the 2016 Calendar design for a 3rd consecutive year. We thoroughly enjoy closing out the year working with the Tribe’s PR/Communications team. Happy New Year!

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2015 Coeur d’Alene Tribe Calendar

Working with the Tribe PR team and photographer Jerome Pollos for several months, we were able to capture incredible stories and visuals of families in the tribe with up to 4-5 generations.