2015 marks the 32th anniversary for one of the premiere triathlons in the Inland Northwest – Coeur d’Alene Triathlon & Duathlon. Event organizers hired Tran Creative to create a fresh new look that communicates: scenic, progressiveness, and quality in such a historic annual sporting event.
After much research and many logo variations, the chosen final logo conveys speed, movement, scenic and simple enough to recognize and withstand the test of time for years to come. Research showed that there were many triathlon logos with typical SWIM BIKE RUN figures. We wanted CdA Tri logo to be unique in its own ways. Our designers crafted a “dynamic” letter “C”. The new logo also conveys speed, movement, active, bike wheel, athlete, water, wave, and mountain top. In doing so, we captured both aspects of the race: athlete & magnificient landscape of Lake Coeur d’Alene. Color Blue = water, lake. Green = nature, fresh. Orange is symbolic of Energy, Speed, and Passionate Commitment from organizers to bring the best possible race each year to participants. To learn more about the race, visit: www.CdATriathlon.com
Coeur d’Alene Dental Center has been around the longest in the area dating back to the 1960s. They have hired Tran Creative to provide branding services including a NEW logo. During extensive research and visual audits on competitors, we saw many dental logos with tooth, molar, mountain, tree, toothbrush… After over 100 logo concepts, the final chosen logo captures brush, bristles, refreshing & cleansing bubbles and community. These elements come together to form letter “C” for Coeur d’Alene. The chosen color palette reflects dentistry, freshness, cosmetic, beauty, comfort and friendliness.
The New & Responsive Web Site
See new site: www.cdadentist.com
Peach Orthodontics hired Tran Creative to develop a new logo. After about 100 logo concepts, the final chosen logo captures more than just a peach – letter P, refreshing smile and a swirl of enthusiasm, passion and energy of an orthodontics group who truly cares about patients and loves what they do for over 20 years. Peach orange, refreshing aqua blue and nature green solidify and add flavors to the visual identity system.
The new logo will be applied onto all new marketing and communication materials, signage and a new web site.