Lake Tye Triathlon

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THE BACKGROUND:

The race takes place at Lake Tye Park in Monroe, Washington. Some say it is the flattest and fastest course in the Pacific Northwest. It will be the same great race, with a new and exciting look. Research showed that most triathlons often displayed the “swim bike run” symbol. Tran Creative was hired to providing branding services for the race. We wanted to create a unique mark without being too apparent.

THE EXECUTION:

The final chosen logo portrays an active and aggressive mark. It forms a “T” for Tye, with a wave underneath. The blue wave also helps complete letter “L” for Lake. It also can be described as a body of an athlete in the race. Blue represent the beautiful waters of Lake Tye, and the Green represents endurance, full of life, and nature.

To learn more about the race, please visit: http://finishstrongevents.com/triathlon-events

 

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WGA | Women’s Gift Alliance

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THE BACKGROUND:

Established in 2004, WGA is a group of skilled female philanthropists in Kootenai County. Their mission is to pool together talents and resources, in order to provide meaningful financial support to the community. They also strive to increase women’s awareness, involvement and leadership abilities. WGA has donated nearly $300,000 to other non-profit organizations.

THE EXECUTION:

Our goal was to show the kind hearts of these amazing women, forming an alliance to help out in the community. The result was a vibrant and colorful combination of hearts coming together to form something truly beautiful. Blue for intelligence. Green for resources. Purple for femininity. And gold for generosity. All of the hearts come together to create a gift for the community.

To learn more visit: www.wgakc.org

 

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